Akinomaki 39,796 Posted September 9, 2022 (edited) This is growing quite a bit, so I give it its own thread, I just noticed the list on the NSK site https://sumo.or.jp/Admission/partners On 02/09/2022 at 20:54, Akinomaki said: On 08/01/2022 at 18:37, Akinomaki said: On 07/01/2022 at 10:46, Akinomaki said: The NSK made a partner contract with Itoen, maker of Ooi-ocha, standard for green tea in plastic bottles at vending machines etc., also in the kokugikan. As official partner from this basho on, Itoen will also have advertisements on display and a special booth. A contract as official top partner, top of 3 categories of such contracts, official partner and official sponsor are the others. Advertisements, booths at all basho this year, at the 3 Tokyo basho a photo booth is planned where you can do a dohyo-iri in a special kesho mawashi The next official partner (apparently the 2nd category) of the NSK is Hirotsu Bio Science inc. https://hbio.jp/news/en/signed-an-official-partnership-agreement-with-the-japan-sumo-association/ Quote We are pleased to announce that we have signed an official partnership agreement with the Japan Sumo Association (JSA). “N-NOSE” will be provided free of charge once a year to members of the JSA, including Sumo oyakata (master) and rikishi (Sumo wrestler) who wish to use N-NOSE for their health management. We will raise awareness of the importance of early cancer detection by using N-NOSE. During the September Grand Sumo Tournament to be held at the Kokugikan this month, N-NOSE will be on display for 15 days, from the first day to the last day of the tournament. A special booth will be set up on the second floor of the Kokugikan where “N-NOSE” test kits will be available. https://hbio.jp/news/日本相撲協会とオフィシャルパートナー契約を締/ -> https://hbio.jp/news/wp-content/uploads/2022/09/20220901_相撲協会.pdf To promote their product N-nose, a test where nematodes which have an outstanding sense of smell can detect human cancer from the smell of the urine. The NSK now has 4 official top partners, 3 official partners and 4 official sponsors the other 3 top partners are 2 with a long sumo tradition are Kibun and Natori many may have noticed the names on the yobidashi costumes 紀文 Kibun kibun.co.jp/en/sumo kibun.co.jp/corporate/sumo Quote Relationship between Sumo and Kibun Sumo and Kibun, as part of Japan’s traditional culture, have a strong affinity for each other. This relationship began as an expression of our founder’s appreciation for the labor of the yobidashi announcers, as well as for the people who swept the ring and carried out other, usually unappreciated, tasks. In 1929, at the age of 15, Kibun’s founder left Yamagata Prefecture and moved to Tokyo with the goal of becoming a top trader. He found support from the neighborhood and the people of Tsukiji (fish market). Throughout his life, he valued his connections with the people of Tsukiji and their connection with Kibun. He also happened to be a sumo enthusiast, and gathered together other sumo enthusiasts in the neighborhood, forming a sumo club around 1932 when he was working in a rice shop. In 1948, shortly after the end of World War II, when goods were in short supply, our founder heard about the situation of yobidashi and decided to give them costumes, which until then had to be provided by the yobidashi themselves. The two characters for Kibun were not originally added to the costumes for advertising, but rather as a token of gratitude from the grand sumo promoters. These costumes, emblazoned with the company name, appeared unintentionally—as they did later before the world—becoming such good advertisements that the idea was copied by other companies. Natori https://www.natori.co.jp/media/category01/a8 plus Kowa co., ltd https://www.kowa.co.jp/eng/index.html The other 2 official partners after N-Nose are Pieras co., ltd, partner since March 3rd https://pieras.co.jp/日本最大級の美容師求人情報サイト「e-quest-qj-navi」でプ-3-2/ kensho for Natsu and Nagoya https://pieras.co.jp/大相撲五月場所で懸賞幕を懸けました/ https://pieras.co.jp/大相撲七月場所に懸賞を懸けました/ Yamazaki Bakery (the one with the sandwiches) On 06/09/2022 at 12:46, Akinomaki said: For the sumo bread in collaboration with Yamazaki Baking. co. - delicious Aki basho https://www.yamazakipan.co.jp/feature/sumo/index.html Sponsors Welcia Group (pharmacy) https://www.welcia-yakkyoku.co.jp/ Otsuka-Shokai https://www.otsuka-shokai.co.jp/ their shop near the kokugikan has a real dohyo Hakata salt https://www.hakatanoshio.co.jp/ - they deliver the salt for the 2 Tokyo basho and are regular kensho sponsors forums/search/?&q=Hakata salt Yamaki https://www.yamaki.co.jp/ Edited September 9, 2022 by Akinomaki 1 Share this post Link to post Share on other sites
Akinomaki 39,796 Posted April 24, 2023 (edited) The Stay Sakura Tokyo Asakusa Yokozuna Hotel in Taito ward since April 20th is the 3rd official NSK hotel (the other 2 are in Ryogoku), the building that once was a location of Kokonoe-beya was renovated, next they want to have a room where official NSK goods are sold http://news.mynavi.jp/article/20230424-2661045/ Edited April 24, 2023 by Akinomaki 4 1 Share this post Link to post Share on other sites
Akinomaki 39,796 Posted April 28, 2023 On 24/04/2023 at 11:18, Akinomaki said: The Stay Sakura Tokyo Asakusa Yokozuna Hotel in Taito ward since April 20th is the 3rd official NSK hotel (the other 2 are in Ryogoku), the building that once was a location of Kokonoe-beya was renovated The company that designed the hotel in 2019 posted videos of their work https://www.tokyo-odyssey.com/services/architecture/hotel/work-11990/ From a series on TV Tokyo http://www.youtube.com/watch?v=jBQr1rYLuHY It is the heya that ex-Chiyonoyama had constructed in 1970, yokozuna Kitanofuji and Chiyonofuji had trained there, before the heya moved. The Deluxe suite was the room of the oyakata. 1 1 Share this post Link to post Share on other sites
Akinomaki 39,796 Posted October 7, 2023 On 09/09/2022 at 17:10, Akinomaki said: The NSK now has 4 official top partners, 3 official partners and 4 official sponsors The list is growing all the time https://sumo.or.jp/Admission/partners now 4 official top partners, 4 official partners, 8 official sponsors and 6 in the later added 4th category Sustainability Partners: sustaining the NSK are first of all Asahi beer and Ozeki sake, Nestle with coffee and Morinaga(-sho) chocolate - now Toyota is the sole provider of parade cars - the last one here is Shochiku Multiplex theatres www.smt-cinema.com/release/20230105_smt_sumo_partnership.pdf Official partner added on top is Akafuku https://www.akafuku.co.jp/topics/67041/ Official sponsor added are Moderna with a kensho and the mRNA college, for which Kotonowaka did PR sugo10 energy drink https://www.sugo10.jp/information/08.html, Dmedical for taping https://dmedical.net/blogs/news/公益財団法人日本相撲協会オフィシャルスポンサー契約締結 Official sponsor added on top is Epartners https://epartners-offshore.com/blog/2023/05/01/日本相撲協会のオフィシャルスポンサーになりま/ - https://epartners-offshore.com/blog/2023/05/26/『大相撲五月場所』観戦リポート/ And new on Oct. 1st: TsukadaNojo taverns, operated by AP holdings ap-holdings.jp/news-and-action/「大相撲塚田場所」開幕！10-12～11-30日本相撲協会x塚/: starting on Oct. 12th the bar chain serves chanko in their shops all over the country and has an ozumo collaboration menu. TsukadaNojo specializes in local traditional pedigree chicken - and chicken are auspicious in sumo since they don't touch the soil with their hands - thus also the mascot and the kokugikan yakitori PR by Iwatomo-, Kumagatani- and Chiganoura-oyakata on Sept. 27th o Share this post Link to post Share on other sites
Akinomaki 39,796 Posted November 1, 2023 (edited) On 08/10/2023 at 00:16, Akinomaki said: new on Oct. 1st: TsukadaNojo taverns, operated by AP holdings ap-holdings.jp/news-and-action/「大相撲塚田場所」開幕！10-12～11-30日本相撲協会x塚/: starting on Oct. 12th the bar chain serves chanko in their shops all over the country and has an ozumo collaboration menu. TsukadaNojo specializes in local traditional pedigree chicken - and chicken are auspicious in sumo since they don't touch the soil with their hands - thus also the mascot and the kokugikan yakitori PR by Iwatomo-, Kumagatani- and Chiganoura-oyakata on Sept. 27th o The 3 oyakata eating from the menu more about the menu http://gourmet.watch.impress.co.jp/docs/news/1542084.html Meanwhile another collaboration started for the Kyushu basho, with Calbee potato chips (for 30 years of the Kyushu shoyu variety) - though they are no official partner (yet) - Shiranui and Onogawa from the Kyushu team were at the PR event and received 300kg of potatoes (to be distributed to heya for chanko) and 30 cases with a total of 360 bags of potato chips - the basho is planned to be noisy with chips eating spectators o o o o o Edited November 2, 2023 by Akinomaki 1 Share this post Link to post Share on other sites
Akinomaki 39,796 Posted September 9 The NSK has added a new category, on top: yobidashi partners with 7 so far. The first 3 are really those providing the attire for the yobidashi, who walk around with company names also when they don't carry kensho banners, including Nagatanien. Kibun changed from top partner to yobidashi partner, Natori is still that as well. On 09/09/2022 at 17:10, Akinomaki said: The NSK now has 4 official top partners, 3 official partners and 4 official sponsors the other 3 top partners are 2 with a long sumo tradition are Kibun and Natori many may have noticed the names on the yobidashi costumes Down to 3 top partners now and 6 from 8 official sponsors, Moderna dropped out. Heinz is new as official partner (with kensho), still 6 Sustainability Partners https://sumo.or.jp/Admission/partners 2 Share this post Link to post Share on other sites
