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Kintamayama

New seating at the KKan

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Starting January, there is a plan to establish two VIP super- premium group of seats. Situated on both sides of the NHK booth, it will include 2 box seats and 7 masu seats and should be able to include 20 fans. Cost? 400,000 yen a day.  Plans are to include a special person to take care of you, parking in the underground parking lot, alcohol is included, tv monitors, live explanations by an oyakata, commemorative photos, a tour of the shitakubeya, etc. "The virus has hit us hard financially so we are looking for ways to compensate,"| said an oyakata. @ sets of these seats will be sold a day. Multiply the cost by 45 days a year  and you get something like 40,000,000 yen in revenues. Feel free to correct my numbers-I'm in a hurry for a change.

 

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Posted (edited)

Ok if I haven't gotten my Chinese numbers wrong, that's 20 million yen for 45 Tōkyō honbasho days? (as opposed to their old combined revenue of 400k yen per day for that seat area?)

That works out to a difference of 200k yen per set of seats (so an extra 400k a year), which yeah, it's a nice amount, but I don't know it'll prop up the revenues all that much. That said, depending on how these can be booked, it might be a nice way to have some reliable cash flow as opposed to individual seat sales which might be more erratic.

Also is it going to be booked on a per-basho basis or a daily basis, and as with all these super VIP sumo-related stuff, it's going to be the preserve of the heavyweight top roller supporters, isn't it?

Edited by Seiyashi

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7 hours ago, Seiyashi said:

Ok if I haven't gotten my Chinese numbers wrong, that's 20 million yen for 45 Tōkyō honbasho days? (as opposed to their old combined revenue of 400k yen per day for that seat area?)

That works out to a difference of 200k yen per set of seats (so an extra 400k a year), which yeah, it's a nice amount, but I don't know it'll prop up the revenues all that much. That said, depending on how these can be booked, it might be a nice way to have some reliable cash flow as opposed to individual seat sales which might be more erratic.

Also is it going to be booked on a per-basho basis or a daily basis, and as with all these super VIP sumo-related stuff, it's going to be the preserve of the heavyweight top roller supporters, isn't it?

Corporate suites, they have been gaining traction in US sport leagues and European football stadiums.

The pioneers in Japan are the baseball teams beginning this year, this is probably a trial run for NSK.

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You also have to consider expenses, not just revenue.  I realize alcohol is a high-margin item usually, but it's not nearly as cheap as soft drinks to buy wholesale, and I'd think there would definitely be people taking advantage of it being free with the purchase of the seats. 

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9 hours ago, Kintamayama said:

VIP super- premium group of seats

I don't see a "Supaa" in the name - just Puremiamu shiito.

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Posted (edited)

Maybe I am reading the infographic wrong, but my impression is that right now that area is 2 box seats and 7 masu, but it will be combined into a mega party area for 20 people in the future. And then a company buys access to it 20M Yen / $200k for a year?

Also that 'backyard' waeigo is awful :(

Edited by Tsuchinoninjin
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Yeah, that's 400k yen per day currently for the block of seats that are going to be converted, not the price afterwards. Or at least that's how Nikkan calculated it, which seems a bit high to me. On top of that, the 20m yen price tag for the whole 45 days seems to be entirely their speculation, not anything the Kyokai has suggested.

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9 hours ago, rhyen said:

Corporate suites, they have been gaining traction in US sport leagues and European football stadiums.

The pioneers in Japan are the baseball teams beginning this year, this is probably a trial run for NSK.

Having been in a corporate box once or twice, they really are the best way to watch live sports. And at least in my locality they're a really good deal for the venue because some company just reserves the box for the year and that's guaranteed revenue above normal customer rates - corporate boxes are in high demand and almost never sit empty.

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