Akinomaki

Yomiuri sumo survey

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Nobody reads short captions. If you want engagement by the fans your should have professional coverage, like NHK does now for makunouchi, complete with the newbie intro 101 ever so often, plus you'll have fan created content and for that it's going to blathering and the flash of drama or ultra short clips along the lines "lol, he rolls into the third row *bowling ball emoji" that'll show the roll into the third row, but not why. 

 

Sumo already does have a good part of what other sports do for their audience flash. The rikishi walk onto the stage in flashy garb, speed up the drumming and let rikishi be less bla about it. The rikishi are called to their fight in a dramatic singsong. The fight is concluded in a big production by a guy in changing dramatic garb. It has a shouty audience rooting for their favorite and waving names and co. Sumo already has tons of flash and drama baked in that other sports had to find for their PR and it could lean more into it. If they wanted to speed it up, they should find a way to combine the one day one winner tournaments with the overall winner at the end of the fifteen days tournaments. Gives you the high of immediate winner plus the excitement of takes it all.

You are looking masses of the casual fans for the money and some attention of you don't want a few overinvested high payers to put you on chancy legs. Best is to get the casuals to fill your seats and cause background attention chatter, plus the overinvested high payers.

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8 hours ago, Gurowake said:

This link isn't working for me.

the article is gone by now

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The NSK QR-code replays are one thing they did to attract younger viewers, or at least get closer to current technology. But that require them to already be willing to look for sumo results. I doubt you're really getting newer fans by that alone. NSK on Tiktok ?

NSK has a youtube channel in English, but its content is worse than our SF experts or Natto.
But overall I don't think the NSK cares one bit about foreigner fans. We are the cherry on the cake, but the cake is falling apart. If they cared one bit, they wouldn't put hurdles to prevent foreigners inside sumo (the 1 foreigner per heya, or now the 6-months hiatus before competing in a basho).

Now how to improve their exposure to young Japanese ? I'm sure NSK spent days and months thinking about it, and they haven't came up with anything significant so far. 

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8 hours ago, Morning said:

For foreign fans it'd be already nice if they could come out with a 2500yen tournament pass for NHK or Abema. Abema is not available outside Japan and NHK would cost me 60€ per month via something that sounds very hasslesome and not very compatible with my tech.

NHK broadcasts are already available online at https://www3.nhk.or.jp/nhkworld/en/tv/sumo/

There's a lot of last mile problems that make the official content delivery slightly sour for some people. The online broadcasts above get uploaded late/don't show all of makuuchi, the official app spoils every fight for some reason, etc. I don't think Ameba is ever going to be available unless something becomes very different in the NHK contract, and since overseas NHK is closely connected with the gov't and tourism strategy I doubt it is going to change any time soon.

That said over the past 10 years the availability of official content has improved greatly. On top of that, the NHK English presentation has gotten very good. The commentary doesn't shy away from technical terms and often is honestly better than the Japanese commentary (this may be a symptom of shoehorning in oyakata who aren't great on the mic).

I have been a sumo fan for a much shorter time than almost everyone here but there were a few basho back then where nobody was sure if video coverage was going to be available until after the basho had wrapped up.

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Tell me wrong, but Sumo is a Japanese thing with more than "contact fights" involved (culture, religion). Does the  Kyokai identified any ploblems? If not, no problem will be addresed.

We're mostly strangers and aliens to this "sport".

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Does that survey imply that the majority of sumo games players are in the sunset of their life? :-)

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Posted (edited)

 

On 21/03/2021 at 20:37, Seiyashi said:

Funny you should mention that. I recall reading some source (admittedly one in English, which is not hardcore traditional Japanese) that said that the bout nature of sumo made it uniquely suited to modern consumption formats amongst all sports, because you could just get a bout at a time to sate a high. And I only got into sumo partially because of the historical and cultural aspect to it, but I guess that makes me weird.

In any case, we can't tell whether the 42% no interest in a vacuum is bad without historical numbers. If this survey had been done 5 years ago with a 65% figure, the NSK social media team ought to get a pay rise for a 23% swing. The increased profile of the younger oyakata and their increased SNS presence really ought to be counting for something, I think, but it might just be too early to tell.

Expanding on the two great points that you are making. Not only do we have to consider these numbers in the context of the historical development but also in the context of how sumo "performs" against other forms of entertainment. 

I assume the number *are* down from years/decades ago, but that doesn't automatically mean that sumo has a significant issue here. Never has it been easier to access a plethora of entertainment than it is today, thank to the internet. There are various streaming providers, various tv shows, various social media accounts to follow on a number of platforms. However, the day still has only 24 hours, and with the needs to sleep, eat, socialise, and the necessity to work and work out, you have only so much time that you can spend on entertainment. 20 years ago, young Japanese people might not have had so much different forms of entertainment to choose from. 

What I am saying is, that modern-day sumo is not only competing with the sumo of yesteryear, but also with wrestling, baseball, football, game shows, movies, tv shows, performances etc. Therefore it would be interesting to see how sumo fares compared to other forms of entertainment. Maybe sumo lost 20 percent of interest among young people. But if all other forms lost 25 percent then that would actually be not such a bad thing. 

16 hours ago, bettega said:

Does the  Kyokai identified any ploblems? If not, no problem will be addresed.

Even if problems are identified, problems still might not be addressed. The Kyokai seems to be an institution enshrined in (religious) traditions. So there might not even be a will to change, because doing it the way as it as always been done might just be a higher priority. 

Edited by SumoKitten
Deleted a quote I did not reply to
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